Social media marketing has become an essential part of every business’s marketing strategy in Kerala today. With an ever-evolving digital landscape, keeping up-to-date on the latest trends is crucial for businesses looking to effectively engage with their audience. This blog highlights the top social media marketing trends making waves in Kerala.
Video Content Dominance
As in other parts of the world, video content continues to reign supreme in Kerala. Platforms like YouTube, Facebook, Instagram, and even WhatsApp accept video content in all forms—be it short-form videos, reels, live sessions, or longer content. Leverages to capture user attention and increase brand recall.
Influencer Marketing
Influencer marketing has gained significant traction in Kerala, particularly with the growth of local influencers on platforms like Instagram and YouTube. Local influencers who build strong followings can help businesses establish credibility and create authentic connections with their audiences.
WhatsApp Marketing
WhatsApp has become indispensable communication tool in Kerala. WhatsApp is increasingly used by brands for customer service, sales and marketing campaigns.
Social Commerce
The ability to sell products or items directly through social commerce, or social media platforms, is growing. Facebook and Instagram’s Shop features have made it easy for businesses to sell products without the need for an external website.
Augmented Reality (AR) Filters
With the increasing popularity of platforms like Instagram and Snapchat, AR filters have become a fun way for brands to engage with their audience. In Kerala, businesses are using AR filters to allow users to interact with their brand in a creative way, whether by trying on products virtually or simply adding branded filters to photos.
conclusion
As social media continues to evolve, staying ahead of trends in Kerala is critical for businesses to stay competitive and engage meaningfully with their audiences. By leveraging video content, influencer marketing, and social commerce , businesses can stay relevant and increase their social media presence.
D-LOKAM is a top digital marketing company based in Calicut, specializing in SEO, content marketing, and social media strategies. They help businesses grow their online presence and achieve measurable results through customized digital solutions.