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How to Use Google My Business to Improve Your Online Presence

Don’t you have a GMB profile..? If you want to create a GMB listing for your business, but don’t have a clear idea about how to optimize it for better results, then we can help you, being the leading SEO Company in Kerala. As a business owner, it’s essential to have a strong online presence to attract customers and grow your business. One of the most effective ways to improve your online presence is by using Google My Business. This free tool from Google allows businesses to manage their online presence and interact with customers directly from the search results. In this blog post, we’ll explain how to use Google My Business to improve your online presence, and how it can help you grow your business.



Google My Business is an online platform that lets businesses manage their online presence on Google. It allows businesses to provide accurate and up-to-date information about their business, such as their address, phone number, hours of operation, and website. By using Google My Business, businesses can reach more customers and improve their visibility in local search results.

Setting Up Your Google My Business Account

To get started with Google My Business, you need to create an account. Here’s a step-by-step guide to setting up your account:

  1. Go to the Google My Business website and sign in with your Google account.
  2. Enter your business name and address.
  3. Choose the category that best describes your business.
  4. Enter your phone number and website.
  5. Verify your business by mail or phone.

Once you’ve set up your account, you can optimize your profile to ensure accuracy and maximize your visibility in search results. Be sure to include relevant keywords in your business description, as this can help your profile rank higher in search results.

Using Google My Business to Improve Your Online Presence

Google My Business is an excellent tool for improving your online presence. Here are some ways to use it effectively:

  1. Ensure consistent and accurate information across all platforms: Having consistent and accurate information about your business across all online platforms is essential. This includes your website, social media accounts, and other directories. Make sure that your business name, address, and phone number are the same on all platforms.

  2. Boost your local SEO: Google My Business is an effective way to improve your local SEO. By including relevant keywords in your profile, you can increase your visibility in local search results. This is especially important for businesses that rely on local customers, such as a local SEO agency in Kerala.

  3. Engage with customers: Google My Business allows customers to leave reviews and ratings of your business. Engage with your customers by responding to their reviews, answering their questions, and thanking them for their feedback. This can help build a positive relationship with your customers and improve your online reputation.

Advanced Features of Google My Business

Google My Business offers several advanced features that can help improve your online presence. Here are some of the most useful features:

  1. Messaging: Google My Business allows customers to message you directly from the search results. This is a great way to engage with customers and provide them with quick answers to their questions.

  2. Booking: If you offer services that require booking, Google My Business allows customers to book an appointment directly from the search results. This can help streamline your booking process and make it easier for customers to book with you.

  3. Posts: Google My Business allows you to create posts that appear in your profile. Use these posts to promote special offers, new products, or upcoming events. This can help drive traffic to your website and improve your online presence.

Tracking Your Success with Google My Business

  1. Views: This shows how many times your business has been viewed in search results, on Google Maps, and on Google+. Use this metric to track how many people are discovering your business through Google.

  2. Clicks: This shows how many people have clicked through to your website from your Google My Business profile. Use this metric to track how effective your profile is at driving traffic to your website.

  3. Reviews: This shows how many reviews your business has received on Google. Use this metric to track your online reputation and identify areas where you can improve.


Google My Business is an effective way to improve your online presence and attract more customers to your business. By optimizing your profile, engaging with customers, and using advanced features, you can maximize the benefits of this free tool from Google. As a local business, especially an SEO company in Kerala, utilizing Google My Business is a must-have strategy in your local SEO services. So, take advantage of this tool and start growing your business today!

If you’re looking for an SEO company that can help improve your online presence and drive more traffic to your website, look no further than D Lokam. Our team of experienced SEO professionals can help you achieve your goals by creating a customized strategy that meets your specific needs. Whether you’re looking to improve your website’s rankings in search results or increase your online visibility, we can help. With our proven track record of success and commitment to delivering results, you can trust D Lokam to take your business to the next level. Choose us as your SEO partner, and let us help you grow your business online.

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