digital marketing tools that will help your business succeed in 2022
Digital marketing is an incredibly powerful tool that can be used to drive inbound leads and increase brand awareness, among other things. But with so many digital marketing tools on the market today, it can be hard to know which ones are worth your time and money, and which ones are just hype. We’ve compiled our top 5 digital marketing tools in 2022 below. If you’re looking to improve your digital marketing strategy, we hope these recommendations help!
No. 1: ActiveCampaign
For many small- and medium-sized businesses, spending money on an email service provider (ESP) can be a tricky thing. It’s expensive to get started, and there are so many options that it can feel overwhelming. The smart choice? A free email marketing tool—like ActiveCampaign—that lets you send unlimited emails to up to 2,000 contacts. There are paid upgrades available for larger businesses, but if you’re just getting started with email marketing or aren’t sure how much usage you’ll need out of an ESP, then ActiveCampaign is a great option. It also comes with a drag-and-drop template builder and customizable reporting options that allow you to track everything from clickthrough rates to open rates.
No. 2: Gleam
Gleam is a tool that allows you to collect email addresses from social media. The nice thing about Gleam is that it’s totally free, which gives you an easy way to collect email addresses from Twitter and Instagram (the two biggest platforms when it comes to B2C marketing). Additionally, Gleam’s simple interface makes it pretty easy for anyone on your team to use. You can either get people to sign up for a mailing list or enter their email address if they want updates or coupons. You’ll also be able to segment people by age group, gender, and interests. Make sure you create a thank you page where those who signed up can get coupon codes or links to webinars they might find interesting.
No. 3: SlideShare
Still one of our favorite free ways to share content, SlideShare provides a simple way to upload presentations and infographics. Don’t have any presentations or infographics? No problem: Search for popular topics and takeaways from other slideshows to include in yours—it’s a great way to keep your presentation current.
No. 4: HotJar
This software allows you to track user activity on your website and even watch videos of them as they browse around. It’s incredibly useful, especially if you have a live chat feature on your site where reps can jump into conversations with visitors who might be having trouble using or finding something. This software is useful, efficient, and very easy to use. Be sure to do a trial run before setting it up on your site—you want to be sure it’s not going to affect how customers interact with your content.
No. 5: BuzzSumo
If you’re looking to stay on top of what is trending, then BuzzSumo can be a valuable tool. This platform allows users to search for influencers as well as publish articles and track all engagements with each piece of content. This makes it easy to learn how others are promoting their brand and also how effective your own online campaigns are. And BuzzSumo isn’t just a social media platform – you can use it to find trending topics in any niche, including SEO, news, fashion and more. It also gives you tips on how other brands have been successful with each type of content. When you want to know what’s hot now but don’t want to waste time figuring out what works best for your brand, BuzzSumo is an invaluable tool.
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