Why Digital Marketing is Important for Business
If you’re reading this, chances are you’re familiar with digital marketing and how important it can be for your business. Digital marketing connects your business with its customers online, giving you the opportunity to engage with them via different channels like Facebook, Twitter, LinkedIn, Instagram, YouTube and more. With more than 4 billion people online in 2019 and that number expected to increase by 10 million people per month until 2022, it makes sense to invest in digital marketing so that you can effectively reach your target market and increase sales in the process. Here are 9 reasons why digital marketing is important for business today.
Digital marketing sets your business apart
With a huge variety of digital marketing tools and techniques at your disposal, you can easily attract and interact with people who are searching for what you’re selling online. This makes it vital to have a strong online presence. Once potential customers come across your site or social media profile, they’ll have plenty of information to determine whether they should buy from you or not. If they aren’t impressed by what they see, you could miss out on their business entirely. To ensure that doesn’t happen, make sure your website looks professional and gives users enough information about your company to understand how you can help them. Focus on high-quality content: Content is king when it comes to digital marketing. The more high-quality content you have, such as helpful articles and guides, product reviews, and educational videos (think: How To), the more likely someone will be willing to click through to your site—and possibly even convert into a customer!
Word of mouth doesn’t reach everyone
Word of mouth is a powerful form of advertising, but not all customers or potential customers are in touch with your most vocal advocates. Having an online presence allows you to reach people who aren’t connected with your social networks, or who aren’t as in-the-know about your business. Online marketing lets you connect with new customers and to remind existing ones that you’re still around. Additionally, it provides a low cost way to create awareness about new products and services. It also reaches those who may not be interested in traditional forms of marketing, like TV commercials or radio spots.
Having a great website is important
Nothing screams I’m a good business! more than a well-designed website. Your customers are going to want to know where they can find your information, what sort of hours you keep, and how they can contact you. These things don’t just happen on their own—you have to put in some effort. Luckily, there are tons of tools out there that make it easy to create an impressive site at a low cost. Want to keep costs even lower? Host your website with WordPress or Wix; both platforms allow anyone with basic computer skills and knowledge of html code to build a professional site without spending anything extra. Even if you already have a website set up, check out these tools for ways to make it better!
Know who your customer base is
The success of digital marketing relies on what you’re selling and who it’s going to. If you don’t know your customer base, then how can you target them with a tailored message? Before your launch your campaign, make sure that you research who will be most likely to use it or buy it so that when you do create content, it’s relevant and useful. In addition to defining your ideal customer personas and how they use social media, think about their goals as consumers—you want to attract people who are interested in a purchase. For example, if someone wants information on vacation spots or family travel ideas, make sure that ads are designed to catch their attention by incorporating words like destination and vacation.
A strong social media presence boosts sales
It’s hard to find a business that doesn’t have at least some kind of social media presence these days. A strong social media presence has a direct impact on sales and allows you to give your customers an engaging experience. Social media can also help you build up your online reputation as well, which is another thing that customers value highly in today’s world. You can use tools like Instagram, Facebook, Twitter and more to grow your audience and drive traffic back to your business website or landing pages. Combine them with other digital marketing techniques such as search engine optimization (SEO) and pay-per-click (PPC) ads and you’ll be able to send traffic directly from potential customers who are looking for businesses just like yours!
Mobile users drive traffic to businesses
Mobile users accounted for 83% of digital media consumption time in 2021. Studies show that 93% of smartphone users access their phones within 15 minutes of waking up, and a quarter does so within 5 minutes. This means the mobile search will become increasingly important as more people use their phones to find what they need when they’re on the go. In fact, mobile search engine optimization (SEO) is becoming an increasingly important part of any digital marketing campaign. Be sure your website ranks well on both desktop and mobile versions because doing so can help you drive more traffic and reach potential customers at every stage of your sales funnel (i.e., not just those who visit your site directly via desktop).
Facebook ads drive more traffic than other forms of digital marketing
Ad campaigns on Facebook drive up to 60% more traffic than other digital platforms. In fact, Facebook reports that 40% of users say they’re very likely to make a purchase after clicking on an ad. Companies will often track sales from these ads in their Analytics dashboard; if there are no sales coming from Facebook, it may be time to explore a different marketing approach. For example, you might try retargeting—remarketing people who have visited your website with ads that encourage them to come back and complete their purchase. Or, you could try Google Ads (formerly known as AdWords), which have access to tons of data about your customers. Targeting individuals based on demographics and search history can yield great results.
Online reviews set you apart from competitors
If you are in a competitive industry, there’s nothing more valuable than online reviews. Review sites like Yelp and Google Reviews can help to spread word of mouth and grow your business if used properly. These sites offer an instant connection to thousands of people who may have never heard of your company otherwise. By getting involved with these websites and offering great customer service, you can show others how you treat customers by using their products or services. When they receive your product or service, they will likely let everyone know how it was by leaving a review on one of these sites.
Digitally influenced shoppers buy more often & buy more
People who interact with a company digitally are 55% more likely to buy from that company and they spend 115% more on their purchases than those who don’t interact with them online. Additionally, digitally influenced shoppers buy 20% more frequently than other customers. This means that digital marketing can affect revenue in two ways: increasing sales and reducing costs (by eliminating wasted efforts). These facts alone make digital marketing an important part of any business!
5 thoughts on “9 Reasons Why Digital Marketing is Important for Business”
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Very informative content, keep it up!