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What Are The Basics Of Digital Marketing?

Basics Of Digital Marketing

Digital marketing is one of the most effective ways to sell your products and services, especially if you know how to do it well. Fortunately, there are plenty of great resources out there to help you get started with digital marketing and even improve your knowledge as you go. This article will introduce you to the basics of digital marketing and give you some helpful resources to learn more about it!

What is digital marketing?

There are a lot of definitions for digital marketing and many experts have their own opinion about what it means. In general, digital marketing is about getting your content in front of your target audience via internet-connected devices. This can include everything from paid search results (Google Ads) to social media posts to email campaigns to text messages (SMS) and beyond. A successful digital marketing campaign should lead you closer to achieving your overall goals, whether that’s increasing sales or awareness of a brand or message. If you want more information on how we can help you reach your audience with targeted messaging, contact us today! Our services include landing page design, SEO (search engine optimization), PPC ads and more!


Advantages of digital marketing for businesses

1. INCREASED PRODUCT CIRCULATION. Through digital marketing, it is easy to access customers anywhere in any part of a country or even on a global scale because different marketing channels are not limited by geographic boundaries, thereby increasing your products reach and circulating around thousands to millions with only one small business opportunity cost.

2. LOW ADVERTISING COSTS Through digital marketing, you can have several forms of advertising like social media platforms that have low costs or no cost at all depending on what type you will use.

Different methods of digital marketing

  1. SEO (Search Engine Optimization)
  2. Social media marketing
  3. SEM (search engine Marketing)
  4. Content marketing
  5. E-commerce marketing
  6. Influencer marketing
  7. Display advertising

SEO (Search Engine Optimization )

Search engine optimization (SEO) is a huge part of digital marketing. The idea behind SEO is to give your website (or one you’re creating) more visibility in search results. A strong SEO strategy will help your product or service show up on search engines when people are searching for information related to your product or service, and make sure potential customers can find and understand what you’re offering.  Keywords are important because they tell Google what your page is about. For example, if you sell skateboards, then skateboard should be a keyword that comes up often on your site. As an added bonus, it’s also good to include some keywords that aren’t directly related to skateboards but might be used by people who may not know exactly what they want—for example: how do I learn how to ride a skateboard? This way, anyone who stumbles across your site while looking for something else might click through and end up buying from you instead!


Social Media Marketing

Many marketing experts regard social media as a boon for small businesses. However, it can be tricky to know where to begin. It’s not enough to simply create an account and wait for customers to come crowding; most successful social media accounts are built on a foundation of engaged followers (AKA friends, fans, and subscribers). As such, make sure you’re responding regularly and addressing questions or concerns your followers may have. You should also post regular updates that allow people to learn more about your company and services.


SEM (Search Engine Marketing)

SEM is a component of digital marketing and advertising strategy that involves utilizing search engines to drive traffic to a website. This category, also known as paid search engine marketing, consists of both pay-per-click (PPC) and pay-per-view (PPV) models. While PPC campaigns are based on ad keywords and bid prices set by an advertiser, PPV campaigns are paid each time a visitor clicks on an ad. To help market your business online via SEM, it’s important to establish clear goals for measuring campaign performance in order to effectively track success over time.


Content marketing


Launching a successful content marketing campaign requires time, effort, and an in-depth understanding of your audience. Once you have all these things covered, it’s time to start creating and distributing valuable content to attract new customers. Keep them coming back for more by writing about topics that matter to them. Your audience is who you’re writing for the rest is up to you! If you don’t know what they want, ask them! Focus on building trust with your readers by providing useful information. If people like what they read or see, they will be more likely to share it with their friends and family. This will help spread awareness of your brand which leads to increased sales.

E-commerce marketing

A lot has changed in online shopping since Amazon launched its initial site back in 1995. Today, shoppers use their smartphones more than ever before to do all sorts of things, including reading product reviews and buying stuff directly from their phones. That’s why it’s essential to start marketing your e-commerce business toward mobile shoppers and toward apps that they use while they’re on the go, like Facebook or Instagram. E-commerce is no longer just about selling goods through a website; today’s consumers want to be able to shop wherever they are, whenever they want. So if you haven’t already started focusing on e-commerce marketing, now is as good a time as any!


Influencer marketing

The explosion in popularity of social media and photo-sharing websites like Instagram and Pinterest has had a profound impact on influencer marketing. It’s easier than ever to find micro-influencers (people with 20,000 followers or fewer) who are active on specific platforms. These influencers often connect better with audiences because they tend to be more personable than celebrity influencers. Influencer marketing is still very new, but brands should at least consider experimenting with it.   After all, if you can reach an audience through someone they trust, you may have a shot at earning their business.


Display advertising

While you don’t want to overuse display advertising, it can be a great way to drive quick traffic and, ultimately, conversions. Things like banners and sponsored ads are less intrusive than search ads and they typically have a greater chance of showing up in searches because they are served directly from websites. In fact, click-through rates for banner ads average anywhere from .04% to over 1%. That means for every 100 people who see your ad one person will click on it. This is a much higher conversion rate than what you’ll get with search engine optimization (SEO) or social media. Plus, when someone clicks on your banner ad, you know exactly where they came from you don’t have to worry about them coming through another site. This makes it easier to retarget them later if necessary. The only downside? You might not be able to control where your ads show up since there are so many different sites that offer display advertising space. However, if you keep an eye out for opportunities as well as avoid bidding too high (you’ll pay more per impression if there’s competition), then display advertising could work really well for you.


Why do companies need it?

With businesses using social media and building websites, it’s no surprise that digital marketing has taken off. Nearly every company needs to put some kind of focus on digital marketing.  Companies need to do their best to connect with customers in a way that they will remember them by. There are many different kinds of ways for companies to use digital marketing like SEO (search engine optimization), SEM (search engine marketing), SMM (social media marketing), and SMO (social media optimization). The most important thing for companies is for them to figure out what works best for them when it comes down to digital marketing because not all things work for everyone. In order to be successful in any type of business you have to make sure you know what your customers want or need so you can provide it for them in a way they can see and understand why your product or service is better than others out there on the market.


What are the some ways to measure success in digital marketing?

Success in digital marketing can be measured by revenue, leads, or customer engagement. In order to measure success and assess performance of your digital campaign, you need to identify what specific goals you are trying to achieve and then set metrics for these goals. Metrics and other tracking tools will help tell you if a campaign is performing as planned and allow you to make adjustments as needed.

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